Thursday, April 30, 2009

LAUREN CONRAD SAYS NO TO 'THE HILLS'



THE SKINNY: Lauren Conrad is running for THE HILLS -- or away from them, to be exact.

In addition to THE HILLS, other MTV faves that will be returning include ROB DYRDEK'S FANTASY FACTORY, NITRO CIRCUS, RANDY JACKSON PRESENTS: AMERICA'S BEST DANCE CREW, and RUN'S HOUSE.

I guess having to attend Heidi Montag and Spencer Pratt's wedding was the last she could take of the whole reality debacle. Conrad will be opting out of the fifth season of the show, and presumably focusing on her fashion career instead.

Tuesday, April 21, 2009

MTV's show lineup turns extreme on Sunday nights

by: NIdal Abbed



MTV recently began airing a new Sunday night line-up. "Nitro Circus," "Rob Dyrdek's Fantasy Factory," and "Bully Beatdown" are three of the new shows. They focus heavily on extreme sports, which have been steadily becoming more popular throughout recent years.

Rob Dyrdek created "Rob Dyrdek's Fantasy Factory," after finishing "Rob & Big. He purchased a 25,000 square foot warehouse and turned it into a "Fantasy Factory." The factory consists of an indoor skate park complete with a foam pit and basketball hoops. There is also a recording studio Rob had made for his cousin Drama to work on his music production. Upstairs are offices for his corporate team who often join in the Fantasy Factory fun. Despite being a tad obnoxious, it is always fun to see what Rob and his friends are planning next.

MTV, although sometimes predictable and boring, has really stepped it up with the new extreme sports line-up. It's definitely a hit among extreme sports fans and will likely draw in new fans.

"Bully Beatdown" is a show hosted by Jason "Mayhem" Miller that focuses on Mixed Martial Arts. The premise of the show is that a victim of bullying can have their bully challenged to an MMA fight against a professional fighter. This is the classic, 'pick on someone your own size' scenario.

The bully is able to turn the offer down in which case he looks like a wimp or fight with the opportunity to win $10,000. Every fight consists of two 3-minutes rounds. In the first round the bully loses $1000 of $5000 every time he is tapped out. The second round is strictly kickboxing and the bully will win $5000 for just surviving the round. At the end of the fight, the victim wins whatever money the bully has lost.

"Nitro Circus" is centered on freestyle motocross rider, Travis Pastrana, and a small group of other extreme athletes. Some of their stunts have included dirt bikes, motorcycles, all-terrain vehicles, tricycles, skydiving, base jumping, and even attempting a back flip with a monster truck.

Being professionals in extreme sports, the Nitro Circus gang is always taking their skills to a higher level. On a recent episode, Jim DeChamp lands the first front flip on a dirtbike. There is never a dull moment with the crew on "Nitro Circus."

Thursday, April 16, 2009

Musical sharpened up by its star turn



A Little Night Music (The Garrick Theatre)

Stephen Sondheim's musicals are to theatre purists what the cricket test was to Norman Tebbit: they sort the luvvies from the lightweights.

They also epitomise what many people suspect (and fear) about the theatre: that it's long, self-regarding and too much like hard work.

So it's business as usual with Trevor Nunn's purring new production of Sondheim's 1973 period romp, which has transferred from the Menier Chocolate Factory into the West End.

The most difficult thing about Sondheim, though, is his music. He always resists the easy pleasure of a ready tune, preferring instead to roam freely around the scales in search of something flatter. And everyday dialogue in the lyrics can be toe-curlingly banal.

He is trapped in a marriage to a giddy child bride - who is secretly adored by the lawyer's over-earnest student son. Are you keeping up at the back?

Aside from its catty comedy, which owes much to Oscar Wilde, it is saturated in nostalgia and flatters its fans with knowing sophistication.

The story is an all-too-clever homage to Ibsen and Chekhov, set in a lightly comic fantasy world at the end of the 19th century.

It turns on the tale of a sexually charismatic actress courted by a thoroughly respectable but sexually frustrated lawyer.

Thursday, April 9, 2009

MTV's show lineup turns extreme on Sunday nights




MTV recently began airing a new Sunday night line-up. "Nitro Circus," "Rob Dyrdek's Fantasy Factory," and "Bully Beatdown" are three of the new shows. They focus heavily on extreme sports, which have been steadily becoming more popular throughout recent years.

"Nitro Circus" is centered on freestyle motocross rider, Travis Pastrana, and a small group of other extreme athletes. Some of their stunts have included dirt bikes, motorcycles, all-terrain vehicles, tricycles, skydiving, base jumping, and even attempting a back flip with a monster truck.

Being professionals in extreme sports, the Nitro Circus gang is always taking their skills to a higher level. On a recent episode, Jim DeChamp lands the first front flip on a dirtbike. There is never a dull moment with the crew on "Nitro Circus."

Rob Dyrdek created "Rob Dyrdek's Fantasy Factory," after finishing "Rob & Big. He purchased a 25,000 square foot warehouse and turned it into a "Fantasy Factory." The factory consists of an indoor skate park complete with a foam pit and basketball hoops. There is also a recording studio Rob had made for his cousin Drama to work on his music production. Upstairs are offices for his corporate team who often join in the Fantasy Factory fun. Despite being a tad obnoxious, it is always fun to see what Rob and his friends are planning next.

MTV, although sometimes predictable and boring, has really stepped it up with the new extreme sports line-up. It's definitely a hit among extreme sports fans and will likely draw in new fans.

"Bully Beatdown" is a show hosted by Jason "Mayhem" Miller that focuses on Mixed Martial Arts. The premise of the show is that a victim of bullying can have their bully challenged to an MMA fight against a professional fighter. This is the classic, 'pick on someone your own size' scenario.

The bully is able to turn the offer down in which case he looks like a wimp or fight with the opportunity to win $10,000. Every fight consists of two 3-minutes rounds. In the first round the bully loses $1000 of $5000 every time he is tapped out. The second round is strictly kickboxing and the bully will win $5000 for just surviving the round. At the end of the fight, the victim wins whatever money the bully has lost.

Friday, April 3, 2009

Steel-Mill Wind-Turbines Show Obama’s Right or Chases ‘Fantasy’


By Catherine Dodge


Jim Bauer, who lost his job at U.S. Steel Corp. eight years ago, is back at the Pennsylvania plant where he spent 25 years as a crane operator. Only this time he’s making wind turbines for Spain’s Gamesa Corp. Tecnologica SA.

“Wind and solar and geothermal aren’t novelties anymore,” said Bauer, who joined Gamesa in 2006. He says he gets benefits and a $40,000 salary that almost equals his U.S. Steel pay.

Bauer is on the front lines of a debate that has intensified since President Barack Obama in February signed an economic stimulus plan that includes about $70 billion for alternative-energy and conservation programs designed in part to spur the growth of so-called green jobs.

Obama, who pledges to spend $150 billion to create 5 million green jobs over the next decade, calls a clean-energy economy “the key to our competitiveness in the 21st century.”

Skeptics such as David Kreutzer, an energy economics analyst at the Heritage Foundation in Washington, say Obama will be hard-pressed to meet his target and that green energy won’t come close to offsetting jobs lost in manufacturing and “old- energy” pursuits like coal mining.

An economy built on so-called green jobs is “an appealing fantasy” divorced from reality, said Kreutzer, whose organization favors a limited role for government. The nation’s unemployment rate “has much deeper roots than can be solved by installing a solar panel,” he said.

Pennsylvania Experience

Obama’s plans, which include capping greenhouse-gas emissions and drawing 25 percent of U.S. electricity from renewable energy by 2025, would mean a “substantial change” in how the U.S. produces and consumes energy, said John Irons, an economist at the Economic Policy Institute in Washington. “We are going to have to wait at least a couple of years to see if this works.”

Obama is betting that Bauer’s experience in Pennsylvania can be replicated nationwide. The 57-year-old from Levittown is among 900 workers benefiting from $15 million in state incentives that helped attract Gamesa.

The company says it has invested more than $200 million to retrofit part of the abandoned steel compound north of Philadelphia and to build a wind-turbine blade factory in western Pennsylvania that now has about 300 workers.

GE, Vestas

“All the major wind companies now see the U.S. and China as target markets,” said Michael Peck, a spokesman for Gamesa’s Pennsylvania-based U.S. operations.

General Electric Co., the biggest U.S. maker of wind turbines, and Vestas Wind Systems A/S, the world’s largest, say they are investing billions in such technology.

Denmark-based Vestas opened its first manufacturing plant in the U.S. last year in Colorado and now employs about 300 people there. The company is building three more factories in the state, bringing the number of manufacturing jobs to 2,500 in 2010, said Roby Roberts, a company spokesman.

“We’re investing $1 billion in the U.S. because we expect the market to grow exponentially,” he said.

Fairfield, Connecticut-based GE is more than doubling its annual investment in clean-energy technology to at least $1.5 billion by 2010 from $700 million in 2005.

“The record-setting growth of renewable energy, particularly wind, has been one of the bright spots of the U.S. economy,” said Daniel Nelson, a GE spokesman.

Job Creation

So far, such optimism hasn’t translated into enough employment to dent the impact of manufacturing jobs lost in the U.S., including 4.6 million this decade. The 350 jobs created by Gamesa at the site near Philadelphia compare with the 8,000 workers U.S. Steel had at the compound in the 1970s.

The American Wind Energy Association says the number of U.S. jobs in the wind industry has jumped 70 percent to 85,000 from 50,000 at the end of 2007. More than 2.1 million people work in the oil, gas and coal industries, according to the Independent Petroleum Association of America and the National Mining Association.

TPI Composites Inc., which provides wind-turbine blades to GE, opened a manufacturing plant in Newton, Iowa, helping revive a local economy hurt when laundry-appliance maker Maytag Corp. closed in 2007 and 1,800 jobs were lost. TPI employs 320 people and plans to have 500 by next year.

First Solar Inc., the largest U.S. maker of solar power modules, has hired more than 1,000 U.S. employees since the Phoenix-based company was founded in 1999. First Solar is adding an additional 100 manufacturing and engineering jobs at its Ohio plant, said President Bruce Sohn.

‘A Challenge’

“It’s really been a challenge in the U.S. to develop a meaningful-size market” so the administration’s efforts are needed, Sohn said.

GE says its wind and solar businesses employ more than 2,000 people in the U.S. That doesn’t count all of the company’s clean-energy jobs, such as those resulting from the company’s “Ecomagination” initiative to build and sell green technology, begun in 2005.

That effort includes wind and solar products as well as more-efficient engines for trains and planes, clean-coal technology and nuclear energy processing.

About 20 percent of the company’s U.S. workforce is “tied to” Ecomagination products, said spokeswoman Deirdre Latour. That would be about 30,000 jobs, based on the 152,000 the company reported for the U.S. as of Dec. 31 in a Securities and Exchange Commission filing.

One problem in gauging how many green jobs the Obama program may create is defining them. The administration says they include making products or providing services that use renewable energy, cut pollution, and conserve energy and natural resources.

No Reliable Count

The government has no reliable count of such positions, largely because “definitions of green jobs are so broad at this point,” according to a staff report released in February by Vice President Joe Biden’s Middle Class Task Force.

Clean-energy proponents and detractors buttress their arguments with studies. Supporters cite a study showing that investing in renewable and efficiently produced energy produces more jobs than spending similar amounts on the oil industry or to stimulate consumer spending though tax rebates.

“It is America’s best path to prosperity,” said Phil Angelides, a former California state treasurer who heads the Apollo Alliance, a coalition based in San Francisco that promotes clean-energy technology.

2 Million Jobs

A $100 billion investment in a green energy recovery program would create almost 2 million jobs over two years, according to the study, by the University of Massachusetts’s Political Economy Research Institute in Amherst.

The same amount would create 1.7 million jobs if spent on tax rebates or 542,000 jobs if invested in oil, according to the study. It was commissioned by the Center for American Progress, a Washington-based policy group headed by John Podesta, who ran Obama’s transition office.

Critics cite an analysis by Boston-based consulting firm CRA International that said a cap-and-trade climate change bill proposed in the Senate last year would have led to a net loss of more than 3 million jobs by 2020.

Because renewable energy is more expensive than traditional sources such as coal, Kreutzer said, “the capital isn’t generating the same amount of energy needed to run the economy, so the economy is run less efficiently.”

Thursday, April 2, 2009

MTV's show lineup turns extreme on Sunday nights



NIdal Abbed


MTV recently began airing a new Sunday night line-up. "Nitro Circus," "Rob Dyrdek's Fantasy Factory," and "Bully Beatdown" are three of the new shows. They focus heavily on extreme sports, which have been steadily becoming more popular throughout recent years.

"Nitro Circus" is centered on freestyle motocross rider, Travis Pastrana, and a small group of other extreme athletes. Some of their stunts have included dirt bikes, motorcycles, all-terrain vehicles, tricycles, skydiving, base jumping, and even attempting a back flip with a monster truck.

Being professionals in extreme sports, the Nitro Circus gang is always taking their skills to a higher level. On a recent episode, Jim DeChamp lands the first front flip on a dirtbike. There is never a dull moment with the crew on "Nitro Circus."

Rob Dyrdek created "Rob Dyrdek's Fantasy Factory," after finishing "Rob & Big. He purchased a 25,000 square foot warehouse and turned it into a "Fantasy Factory." The factory consists of an indoor skate park complete with a foam pit and basketball hoops. There is also a recording studio Rob had made for his cousin Drama to work on his music production. Upstairs are offices for his corporate team who often join in the Fantasy Factory fun. Despite being a tad obnoxious, it is always fun to see what Rob and his friends are planning next.

"Bully Beatdown" is a show hosted by Jason "Mayhem" Miller that focuses on Mixed Martial Arts. The premise of the show is that a victim of bullying can have their bully challenged to an MMA fight against a professional fighter. This is the classic, 'pick on someone your own size' scenario.

The bully is able to turn the offer down in which case he looks like a wimp or fight with the opportunity to win $10,000. Every fight consists of two 3-minutes rounds. In the first round the bully loses $1000 of $5000 every time he is tapped out. The second round is strictly kickboxing and the bully will win $5000 for just surviving the round. At the end of the fight, the victim wins whatever money the bully has lost.

MTV, although sometimes predictable and boring, has really stepped it up with the new extreme sports line-up. It's definitely a hit among extreme sports fans and will likely draw in new fans.

Wednesday, April 1, 2009

Carl’s Jr. Tries to Go After the Young, and Hungry, Skateboarding Fan



WHERE are all the young men? What do they do?


That has been the cry of fast-food chains in the last few years, as teenage boys have turned away from television and radio to nontraditional media. They focus on some other things really take most of their time.

The chains have been outdoing themselves trying to get their attention. This winter, Burger King ran a campaign offering a free Whopper if people delisted 10 of their friends on Facebook. (Burger King decided to drop the campaign after Facebook asked it to stop notifying people that they had been de-friended.) Jack in the Box is creating something called GutterBowl leagues, in which bowlers with the lowest scores are rewarded with burgers.

Last summer, McDonald’s asked consumers to submit MySpace hip-hop, rap and country tracks updating the “Two all-beef patties” jingle (and, it turned out, selected a finalist who had a criminal record — for holding up a McDonald’s as a teenager).



Carl’s Jr. has been one of the most aggressive in going after the young male market.

It is a smaller fast-food chain, with about 1,200 restaurants concentrated in the western United States. That is a small fraction of Burger King’s 11,100 restaurants worldwide, and McDonald’s 30,000 restaurants.

So it tries to be a bit outlandish. Its 2005 television ad showing Paris Hilton washing a car, writhing in suds and eating a giant burger caused a ruckus; Carl’s Jr. put an extended version online and, when its servers overloaded, quickly issued a press release declaring “Paris was too hot for our servers.”

Now, Carl’s Jr. is working with the skateboarding star Rob Dyrdek, including sponsoring a skate park in downtown Los Angeles, putting Mr. Dyrdek’s photograph on its cups, and being featured on “Rob Dyrdek’s Fantasy Factory,” Mr. Dyrdek’s MTV show. “I can’t do things where I’m going to get lost in the clutter and out-advertised,” said Andrew F. Puzder, the chief executive of CKE Restaurants, the parent company of Carl’s Jr.

“We decided the people we wanted to target were young, hungry guys,” Mr. Puzder said in an interview. “You set your target at a group that is cool or appealing and you get a much broader scope of people. We target hungry guys, and we get young kids that want to be young hungry guys,” along with the young men’s girlfriends, friends and parents, he said.

But what works with young men is constantly changing, meaning companies trying to reach them have to experiment. Plain old television or radio ads alone do not give brands a cutting-edge credibility. “Consumers, especially young male consumers, get fatigued when they see the same commercial over and over and over again in their favorite TV show,” said Matt Britton, the chief executive of Mr. Youth, a marketing agency that focuses on reaching teenagers and young adults. “If brands want to effectively reach this demographic, they do need to resort to alternative measures.”

But in a media landscape where most clients are reducing experimental budgets — and advertising budgets in general — that means chains must find very cheap experiments.That is the strategy at Carl’s Jr., at least.

“We like to be able to test things, to see how they work, and we can do so at a very reasonable price point,” said Jason Meil, executive vice president and managing director of the innovations group at Initiative, media agency for Carl’s Jr. “There are things that we do that, even though they don’t specifically hit a huge amount of people through the campaigns, the press we can generate from it and the fact that we do things first can generate buzz.”

Initiative, a unit of the Interpublic Group of Companies, has tried a long list of projects for Carl’s Jr. in the last few years: It placed banner ads for the chain on Wi-Fi-enabled digital picture frames. It created a three-dimensional version of the Carl’s Jr. Web site using the service ExitReality, which uses a plug-in to turn regular sites into 3-D ones.



When the company introduced the Monster Breakfast Sandwich last summer, Initiative arranged for television stations running “The Simpsons” in late-night syndication to broadcast a week of Halloween episodes.

And last month for Valentine’s Day, Initiative created a radio promotion that allowed listeners to call in to win a steak dinner date, with limousine service and concert tickets — of course, the dinner was not a porterhouse, but a steak sandwich at Carl’s Jr.

“It’s an experiment,” said Marc Simons, a manager in the innovations group of Initiative. “We’re working with the client to make sure they’re on the bleeding edge of all these new technologies that are coming through, because in two, three, four, five years, digital picture frames could be a mass medium.”

The experiment with Mr. Dyrdek incorporates several media, and relatively cheaply.

“Rob Dyrdek’s Fantasy Factory,” on MTV, is about the star’s business endeavors, including endorsements and his foundation that builds skate parks in urban areas. (Mr. Dyrdek first gained MTV fame with “Rob and Big,” a reality show about Mr. Dyrdek and his bodyguard.)

Mr. Puzder will appear on an episode of “Fantasy Factory” scheduled to be shown later this month. In the episode, Mr. Puzder and Mr. Dyrdek strike a deal: Mr. Puzder offers a Carl’s Jr. donation to the Los Angeles skate park, and Mr. Dyrdek agrees to promote Carl’s Jr. in return.

“I want to show there’s corporate companies that will help skateboarding, as opposed to just use it for demographics,” Mr. Dyrdek said. “It’s important to me, if I’m going to go out and step into the corporate zone, to make sure I utilize it in a proper way.”

The Carl’s Jr. mascot, a large yellow star, is built into the design of the skate park, which opened in February.

And Mr. Dyrdek has posted videos on YouTube, showing stunts of him skating in a Carl’s Jr. franchise, and skating dressed in the chain’s Happy Star mascot costume. The videos are popular by YouTube standards — the one in costume has almost 500,000 views and 1,000 comments.

The restaurant sold out of 3.5 million Rob Dyrdek cups in a little more than a month. “There’s a lot of bang for the buck in this stuff,” Mr. Puzder said. “It’s not as expensive as running an ad to do something with Rob — we contribute to his skate park, and you get a lot of free media from that.”

Mr. Puzder said that when “you can’t be the big national brand, you kind of got to be the cool brand for the skateboarders.”